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Category Management is a distributor/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value.
Point of Sales Data from more than 18,000 locations
- Advance Auto Parts
- Aftermarket Auto Parts Alliance
- AutoZone
- CARQUEST
- CSK Auto
- NAPA
- O'Reilly Auto Parts
- Pep Boys
- Strauss Discount Auto
All of the companies above send their POS data to NPD who collects, compiles, aggregates and publishes the data. This is the data that is used to realize optimal benefit from Category Management process.
These nine major auto parts retailers and wholesalers share data and are currently reporting weekly sales for most categories in the store. Reports are available from NPD on its in-front-of-the-counter categories as well as select Hard Parts Categories. Work is now underway to release the remaining Hard Parts Categories.
Committee and Members
Standing committees primarily meet two times a year in conjunction with AAIA Leadership Days in the spring and fall, throughout the U.S., to provide direction and develop plans for the association. Some committees may meet an additional time and/or schedule various conference calls/Webinars. If your job responsibility coincides with any of the standing committees and you are interested in becoming more involved in AAIA, please complete a nomination form and include your relevant experience and qualifications. E-mail the form, along with an updated bio, to aaiacommittees@aftermarket.org.
Committee Chairman
Mark Heird, Rust-Oleum
Severna Park, MD
Committee Vice Chair
Mike Boyer, ASC Industries
North Canton, OH
Committee Members
Brian Altenberger, Delphi Corporation
Troy, MI
Chris Hunter, AutoZone
Memphis, TN
Dale Gospodarek, Johnson Industries
Milwaukee, WI
Ed Rammel, Dayco
Tulsa, OK
Frank Frederick, ROL Manufacturing
Orlando, FL
Gordon Hoffman, Tomkins
Dixon, IL
Kevin Jost, Advance Auto Parts
Bloomington, MN
Mark Immen, Honeywell Corporation
Danbury, CT
Mike Briggs, NAPA Headquarters
Atlanta, GA
Mike Eversole, Robert Bosch
Broadview, IL
Mike Kealey, Dorman Products
Colmar, PA
Mark Mayer, Blue Magic
Maineville, OH
Mike Swearengin, O'Reilly Auto Parts
Springfield, MO
Nicholas Jacquez, Affinia Group
McHenry, IL
Phil Hutchens, Standard Motor Products
Long Island City, NY
Rob DeRidder, IDQ Holdings
Tarreytown, NY
Robert Sammons, Pep Boys
Philadelphia, PA
Steve Flavin, The NPD Group
Herdon, VA
Steve Marks, Alliance
San Antonio, TX
Tina Davis, CARQUEST
Raleigh, NC
Committee Liaison
Robert Morris, AAIA
E-mail: robert.morris@aftermarket.org
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